Company Profile

Company Profile

Company Profile

Concepcion Industrial Corporation (“CIC”) is one of the Philippines’ most established and leading providers of airconditioning solutions, refrigerators, consumer appliances and building and industrial solutions. It operates principally through six (6) subsidiaries — Concepcion-Carrier Airconditioning Company (CCAC), Concepcion Durables Inc. (CDI), Concepcion Midea Inc. Philippines (CMIP), Concepcion Otis Philippines Inc. (COPI), Concepcion Business Services Inc. (CBSI), and Cortex Technologies Corporation (CTC).

Concepcion Industrial Corporation (“CIC”) is one of the Philippines’ most established and leading providers of airconditioning solutions, refrigerators, consumer appliances and building and industrial solutions. 

It operates principally through six (6) subsidiaries — Concepcion-Carrier Airconditioning Company (CCAC), Concepcion Durables Inc. (CDI), Concepcion Midea Inc. Philippines (CMIP), Concepcion Otis Philippines Inc. (COPI), Concepcion Business Services Inc. (CBSI), and Cortex Technologies Corporation (CTC).

The business was started by Jose Concepcion Sr. in 1962 with the establishment of Concepcion Industries Inc. (“CII”) after obtaining the exclusive license to distribute the Carrier Airconditioning brand in the Philippines. Over the last 50 years, CIC has grown its business to be the largest most experienced provider of airconditioning in the Philippines. It did this by developing leading brands, forming strategic alliances and joint ventures with key partners and investing in facilities and capabilities that continue to build its leadership. It has since then successfully introduced its own brand Condura and introduced the Kelvinator brand, both for airconditioning and domestic refrigerators.

Included in its roster of brands are Toshiba and most recently, Otis, Midea, Carrier, Condura, and Kelvinator. CIC’s leadership has been built through in- depth knowledge of the end-user and the industry as well as a proven track record which enabled us to build a strong reputation and a solid customer base.

To meet the needs of Filipino consumers and businesses, we have been offering the widest range of products and customized end-to-end solutions through the most recognized brand names. We have manufacturing facilities that have the capacity to produce 500,000 units of airconditioning equipment and 300,000 refrigerators located at LISP in Laguna.

However our operations span beyond manufacturing. With over 50 years of operating history, we have been able to develop the largest nationwide sales, distribution and aftermarket infrastructure spanning across the numerous islands of Luzon, Visayas, and Mindanao. Our products are available in over 90% of all appliance outlets in the Philippines. Our business is supported by: over 170 accredited installer companies; over 130 accredited service centers; over 2,000 technicians; rapid sales facilitation and service turnaround from over 1,000 merchandisers deployed at the point of sale; and 8 dedicated parts stores. Our logistics network is supported by strategically located regional warehouses supported by over 100 delivery trucks and corresponding delivery personnel.

Key to our success are the lasting strategic alliances we have with United Technologies and Midea as we expand towards the wider spectrum of consumer appliances in harnessing our ability to provide a full range of building and industrial solutions.

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A Vision of the Future

The world is transforming faster than ever before. New technologies and trends lead the market. Major companies are investing into digitalization. Of most evidently, people are now in control of how they live their lives in this constantly changing generation, one thing remains constant – Innovation. For our company Conception Industrial Corporation Innovation has always been about utilizing these technologies and making process to make living better. Ever since our foundation in 1962 are promised, remain strong and has driven the way we work.

For six decades, we witnessed the company achieve diverse milestones from taking the company public form expanding from our core businesses of air conditioning and refrigeration to caring the most prestigious brands in the marketplace. Today, a press and everything is moving unpredictably, but it’s ripe with opportunities by understanding key, global trends, market insights and predicting demands of our social mores or no more eager and in charge of their decisions, we can maximize the uncertainty in the path towards the future we envision.

You know the key fundamental of us adopting is understanding that customer that consumer and that consumer can be either an individual and or home or business. We need to understand what makes up consumer in that customer tick. What are his pain points? You know? What is he looking at? How can we make his life convenient? How can we make this life simple? How can we make this life more comfortable? That is the essence for us to adapt into this new changing world. When we begin now to understand this customers and what we do is we build technology. We build solutions, we build product to drive to satisfy that. CIC is now in an era of transformation. We’re venturing into diverse offerings to touch more Filipino lives. Our core remains the same to provide at most convenience, not just to businesses, but to every Filipino. We’re enhancing the quality of the Filipino families, understanding their complicated lifestyles and simplifying. We’re not just connecting the technologies at home. We are also connecting family members by giving them quality time together. We’re strengthening our relationships with our business partners by being there trusted solution provider. We’ve got to go beyond the traditional transactional relationship. It is very important for us to treat our partners to be involved and understand their business and be part of their business. It’s not a transactional relationship.

Today moving forward, it’s more about partnering with our intrepid doors with our employees. With our suppliers everyone we deal, this is well. Equipping our Filipino entrepreneurs with the latest knowledge is one of our commitments. The doors of Conception Learning Center is always open to provide them with the skills and livelihood training that will impact their lives. see I see is creating an open and safe environment that allows our employees to channel their voice and share their ideas.

We believe that constant collaboration leads to innovation. The power of collaboration allows diverse groups of individuals to work. To solve, innovate to provide new solutions for our customers. Innovation starts at home. It starts with you being at the person, being a housewife, a family member, and trying to simplify your work. You start there, you innovate, and what you do is what you innovate. You applying this to work right and you simplify because we’re not in the job of innovating. Basically product when the job of simplifying lives of people as we venture in the era of transformation, we must all embrace change in various aspects of our company, of our lives, and that change starts with me.

A Vision of the Future

CIC is now in an era of transformation. We are venturing into diverse offerings to touch more Filipino lives, but our core remains the same: to provide, at most, convenience not just to businesses, but also to every Filipino.

The world is transforming faster than ever before. New technologies and trends lead the market, major companies are investing into digitalization and most evidently, people are now in control of how they live their lives in this constantly changing generation. However, one thing remains constant – Innovation. For Concepcion Industrial Corporation, Innovation has always been about utilizing these technologies and making process to make living better.

CIC is now in an era of transformation. We are venturing into diverse offerings to touch more Filipino lives. But our core remains the same: to provide, at most, convenience not just to businesses, but also to every Filipino. We’re enhancing the quality of the Filipino families. We’re not just connecting the technologies at home; we are understanding their complicated lifestyles and simplifying it. We’re also strengthening our relationships with our business partners by being their trusted solutions-provider and going beyond the traditional transactional relationship. These efforts also include internal business partners as we equip these Filipino entrepreneurs with the latest knowledge and technologies. The Concepcion Learning Center is always open to provide them with the skills and livelihood training that will impact their lives. We believe that constant collaboration leads to innovation, and the power of collaboration allows diverse groups of individuals to work, solve, and provide new solutions for our customers.

Though we find ourselves in a time where change is rapid and constant, we learn to embrace it. As we venture in the era of transformation, we must all embrace change in various aspects of our company, of our lives, and that change starts with me.

A Vision of the Future

CIC is now in an era of transformation. We are venturing into diverse offerings to touch more Filipino lives, but our core remains the same: to provide, at most, convenience not just to businesses, but also to every Filipino.

The world is transforming faster than ever before. New technologies and trends lead the market, major companies are investing into digitalization and most evidently, people are now in control of how they live their lives in this constantly changing generation. However, one thing remains constant – Innovation. For Concepcion Industrial Corporation, Innovation has always been about utilizing these technologies and making process to make living better.

CIC is now in an era of transformation. We are venturing into diverse offerings to touch more Filipino lives. But our core remains the same: to provide, at most, convenience not just to businesses, but also to every Filipino. We’re enhancing the quality of the Filipino families. We’re not just connecting the technologies at home; we are understanding their complicated lifestyles and simplifying it. We’re also strengthening our relationships with our business partners by being their trusted solutions-provider and going beyond the traditional transactional relationship. These efforts also include internal business partners as we equip these Filipino entrepreneurs with the latest knowledge and technologies. The Concepcion Learning Center is always open to provide them with the skills and livelihood training that will impact their lives. We believe that constant collaboration leads to innovation, and the power of collaboration allows diverse groups of individuals to work, solve, and provide new solutions for our customers.

Though we find ourselves in a time where change is rapid and constant, we learn to embrace it. As we venture in the era of transformation, we must all embrace change in various aspects of our company, of our lives, and that change starts with me.

Our Brands

Our Brands

Our Brands

Our line of total home and business solutions is – the fruit of our incessant quest for innovation, excellence, and customer satisfaction.

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Core Values

Core Values​

Performance

We are a High Performance Organization, and our utmost expectations for ourselves speak of the level of performance we commit to our customers, our colleagues, and our shareholders. Exceeding their expectations is our utmost priority. Meritocracy is a principle we deeply believe in, and we know that the level of returns we expect is always commensurate to the level of value we deliver to all our stakeholders.

Customer-centricity

We know that if we focus on our customers, all things that should be important in what we do and how we do it will always follow. We treat each customer, whether internal or external, as integral parts of our business. We listen to them, deliver on our commitments, and hold their satisfaction at the core of our business. We care for our customers, and our systems and processes make it easier to deal with us.

Environment, Health, and Safety

Our output reflects the DNA of who we are, and this is evident in the utmost safety we ensure in all our products and in the delivery of our services. We provide our employees with a safe and hazard-free workplace where we continuously promote good health, a healthy lifestyle, and an environment that fosters balanced well-being.

Innovation

Continuous improvement is our way of life, and so we make it a point to always seek new and improved ways of doing things. We deeply embrace the “Spirit of Entrepreneurship” and commit ourselves to create a working environment where employees are encouraged to always explore new things that will elevate the level of what we do.

Quality

We do not take shortcuts and we never compromise on quality. We embrace a culture of excellence in everything that we do. As such, we are able to take pride in the results that we deliver.

Integrity

We do the right thing, the right way, all the time. We always remember to act with the utmost respect in dealing with all our stakeholders and never forget to preserve the dignity of anyone we interact with. We self-check our own decisions, and immediately escalate potential compliance concerns to those who are able to act on them. We maintain our integrity at all times, especially in challenging situations.

Employee Management

In no small measure, we believe that our success depends on the high level of engagement of our employees — our Company’s most important asset. The more we remember this, the more successful we have become. We believe that our capability to do things is a shared responsibility between the Company and employees, and so we work together to develop ourselves and our organization to the fullest of our collective potential. Our culture is one that ensures that our employees are fully engaged and are capable and empowered to make the right decisions.

Ownership

“Malasakit”, or a strong sense of ownership, defines everything that we do. We share a sense of loyalty to both the company and the people we work with. We value stewardship, accountability, and responsibility in our work and all of our interactions. We know that whatever we do, however big or small our role is in our organization, contributes to Nation Building. This is how we personally find the drive and relevance in “Building Better Lives and Businesses”. We always go the extra mile because this is our way of giving back.

Directory of Board Members

RAUL JOSEPH A. CONCEPCION

CHAIRMAN

RENNA C. HECHANOVA – ANGELES

VICE CHAIRMAN AND TREASURER

RAUL ANTHONY CONCEPCION

DIRECTOR

JOSE MA. A. CONCEPCION III

DIRECTOR

MA. VICTORIA HERMINIA C. YOUNG

DIRECTOR

RAISSA C. HECHANOVA – POSADAS

DIRECTOR

CESAR A. BUENAVENTURA

INDEPENDENT DIRECTOR

ALFRED PASCUAL

INDEPENDENT DIRECTOR

JAYSON L. FERNANDEZ

CORPORATE SECRETARY

CESAR A. BUENAVENTURA

INDEPENDENT DIRECTOR

ALFRED PASCUAL

INDEPENDENT DIRECTOR

JUSTO A. ORTIZ

INDEPENDENT DIRECTOR

JAYSON L. FERNANDEZ

CORPORATE SECRETARY

RAFAEL C. HECHANOVA, JR.

EXECUTIVE VICE PRESIDENT FOR CORPORATE MARKETING & BUSINESS DEVELOPMENT

MA. VICTORIA A. BETITA

CHIEF FINANCE OFFICER

RAJAN KOMARASU

DIRECTOR & DIVISION PRESIDENT OF ALSTRA, THE COMMERCIAL ARM OF CIC CONSISTING OF TWO UNITS, CLIMATE CONTROL SOLUTIONS & VERTICAL TRANSPORT SOLUTIONS

HAROLD THOMAS PERNIKAR, JR.

DIRECTOR & DIVISION PRESIDENT, OF CCAC CONSUMER LIFESTYLE SOLUTIONS GROUP

ALEXANDER T. VILLANUEVA

DIRECTOR & DIVISION PRESIDENT OF CCAC PRODUCT SOLUTIONS DIVISION

MICHAEL ERIC I. SARMIENTO

DIVISION PRESIDENT OF CBSI

SHAUN BYRNE

DIVISION PRESIDENT OF CIC TECHNOLOGY ARM CORTEX TECHNOLOGIES

RICHARD L. PARCIA

CHIEF INFORMATION OFFICER

BOARD OF DIRECTORS

RAUL JOSEPH A. CONCEPCION

CHAIRMAN

RENNA C. HECHANOVA - ANGELES

VICE CHAIRMAN AND TREASURER

RAUL ANTHONY CONCEPCION

DIRECTOR

JOSE MA. A. CONCEPCION III

DIRECTOR

MA. VICTORIA HERMINIA C. YOUNG

DIRECTOR

RAISSA C. HECHANOVA - POSADAS

DIRECTOR

CESAR A. BUENAVENTURA​

INDEPENDENT DIRECTOR​

ALFRED PASCUAL​

INDEPENDENT DIRECTOR​

JUSTO A. ORTIZ

INDEPENDENT DIRECTOR

JAYSON L. FERNANDEZ

CORPORATE SECRETARY

CESAR A. BUENAVENTURA

INDEPENDENT DIRECTOR

ALFRED PASCUAL

INDEPENDENT DIRECTOR

JAYSON L. FERNANDEZ

CORPORATE SECRETARY

EXECUTIVE COMMITTEE

RAFAEL C. HECHANOVA, JR.

EXECUTIVE VICE PRESIDENT FOR CORPORATE MARKETING & BUSINESS DEVELOPMENT

MA. VICTORIA A. BETITA

CHIEF FINANCE OFFICER

RAJAN KOMARASU

DIRECTOR & DIVISION PRESIDENT OF ALSTRA, THE COMMERCIAL ARM OF CIC CONSISTING OF TWO UNITS, CLIMATE CONTROL SOLUTIONS & VERTICAL TRANSPORT SOLUTIONS

HAROLD THOMAS PERNIKAR, JR.

DIRECTOR & DIVISION PRESIDENT, OF CCAC CONSUMER LIFESTYLE SOLUTIONS GROUP

ALEXANDER T. VILLANUEVA

DIRECTOR & DIVISION PRESIDENT OF CCAC PRODUCT SOLUTIONS DIVISION

MICHAEL ERIC I. SARMIENTO

DIVISION PRESIDENT OF CBSI

SHAUN BYRNE

DIVISION PRESIDENT OF CIC TECHNOLOGY ARM CORTEX TECHNOLOGIES

RICHARD L. PARCIA

CHIEF INFORMATION OFFICER

Our Shareholders

Foresight

RAUL CONCEPCION FAMILY

22%

22.0%

Raul Concepcion Family

Hyland

RAFAEL HECHANOVA FAMILY

21.2%

21.2%

Rafael Hechanova Family

Horizon

JOSE CONCEPCION FAMILY

21.8%

21.8%

Jose Concepcion Family

PUBLIC

35%

35.0%

Public

As of May 31, 2020

Our Shareholders

Foresight

RAUL CONCEPCION FAMILY

22%

22.0%

Raul Concepcion Family

Hyland

RAFAEL HECHANOVA FAMILY

21.2%

21.2%

Rafael Hechanova Family

Horizon

JOSE CONCEPCION FAMILY

21.8%

21.8%

Jose Concepcion Family

PUBLIC

35%

35.0%

Public

As of May 31, 2020

Our Companies

Company

CIC Ownership

Product Services

Allied Partners

Brands

Market Leadership

60%

Airconditioning Systems

United Technologies

#1

100%

Domestic Refrigeration

Electrolux

#1

51%

Consumer Appliances

Media United Technologies

#4

40%

Elevators & Escalators

United Technologies

100%

Shared Services

Ionics Techo

100%

Technology Development, IOT, New Business Investments

Organizational Chart &
Group Corporate Structure

Organizational Chart &
Group Corporate Structure

Organizational Chart & Group Corporate Structure

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Articles of Incorporation
& By-Laws

Articles of Incorporation
& By-Laws

Articles of Incorporation
& By-Laws