The world is transforming faster than ever before. New technologies and trends lead the market. Major companies are investing into digitalization. Of most evidently, people are now in control of how they live their lives in this constantly changing generation, one thing remains constant – Innovation. For our company Conception Industrial Corporation Innovation has always been about utilizing these technologies and making process to make living better. Ever since our foundation in 1962 are promised, remain strong and has driven the way we work.

For six decades, we witnessed the company achieve diverse milestones from taking the company public form expanding from our core businesses of air conditioning and refrigeration to caring the most prestigious brands in the marketplace. Today, a press and everything is moving unpredictably, but it’s ripe with opportunities by understanding key, global trends, market insights and predicting demands of our social mores or no more eager and in charge of their decisions, we can maximize the uncertainty in the path towards the future we envision.

You know the key fundamental of us adopting is understanding that customer that consumer and that consumer can be either an individual and or home or business. We need to understand what makes up consumer in that customer tick. What are his pain points? You know? What is he looking at? How can we make his life convenient? How can we make this life simple? How can we make this life more comfortable? That is the essence for us to adapt into this new changing world. When we begin now to understand this customers and what we do is we build technology. We build solutions, we build product to drive to satisfy that. CIC is now in an era of transformation. We’re venturing into diverse offerings to touch more Filipino lives. Our core remains the same to provide at most convenience, not just to businesses, but to every Filipino. We’re enhancing the quality of the Filipino families, understanding their complicated lifestyles and simplifying. We’re not just connecting the technologies at home. We are also connecting family members by giving them quality time together. We’re strengthening our relationships with our business partners by being there trusted solution provider. We’ve got to go beyond the traditional transactional relationship. It is very important for us to treat our partners to be involved and understand their business and be part of their business. It’s not a transactional relationship.

Today moving forward, it’s more about partnering with our intrepid doors with our employees. With our suppliers everyone we deal, this is well. Equipping our Filipino entrepreneurs with the latest knowledge is one of our commitments. The doors of Conception Learning Center is always open to provide them with the skills and livelihood training that will impact their lives. see I see is creating an open and safe environment that allows our employees to channel their voice and share their ideas.

We believe that constant collaboration leads to innovation. The power of collaboration allows diverse groups of individuals to work. To solve, innovate to provide new solutions for our customers. Innovation starts at home. It starts with you being at the person, being a housewife, a family member, and trying to simplify your work. You start there, you innovate, and what you do is what you innovate. You applying this to work right and you simplify because we’re not in the job of innovating. Basically product when the job of simplifying lives of people as we venture in the era of transformation, we must all embrace change in various aspects of our company, of our lives, and that change starts with me.